As you begin freelance writing, you'll soon reach a point where you're writing as much as you can (or want). At that point, you wonder, "What next?".
It is clear that you want to move up in your content writing business.
The next step in taking your writing business to new heights includes increasing rates, selling an eBook, or hiring subcontractors.
In just a few easy steps, you'll be well on your way to establishing your writing as a business.
Here are 5 ways to scale a freelance writing business:
1. Recognize Your Specialties as a Content Writer-
When you decide to guest post on other people's blogs, choose a particular writing niche or two to focus on.
As a content writer, this helps you build credibility and authority. This also applies to businesses. Once you determine what your specialties are, you'll have an easier time finding clients who meet your needs.
You will be sought out by businesses because your expert niche content stands out among other generalist writers.
Additionally, you'll find that writing becomes easier for you. Developing your ideas will be easy because you'll know where to look for reliable sources and statistics. Furthermore, you'll gain even more insight into your writing niche - making you a better expert. Furthermore, you'll be able to charge more when you specialize.
2. Use your blog to grow your clients -
As a content writer or blogger, having a consistent blog should be a part of your business plan.
A blog can help you build your client base, but it can also help you establish your credibility as a competent writer who understands how to create content for an online audience. Use social media platforms such as Twitter, Facebook, and LinkedIn to share your blog. Social media can help you generate traffic and leads.
3. Start a Newsletter-
You should be utilizing email marketing as a major factor in growing your content writing business.
The benefits of having a newsletter include:
1. Creating loyal readers of your blog.- Keep your email subscribers informed about your latest blog posts or offer them special perks that your blog readers do not have.
2. Having potential customers.- By getting people on your email list, you can convert them into customers.
3. Networking.- If your newsletter consists primarily of content writers, you will now have an immense resource of potential leads, referrals, gigs, and guest posts at your disposal.
4. Create an agency or find a partner-
In the event that your business of one suddenly grows to two, you are more likely to scale. If you are a freelancer, you could partner with another writer to create a mini writing agency, or you could find a freelancer with complementary skills. For example, you can collaborate with graphic designers and web developers to create a full-service agency.
Regardless of whether you're ready to start a new business with someone else, you should experiment by joining forces with others. Find ways to partner with others and expand your network.
5. Offer a Product-
In order to scale a business, time spent with clients cannot determine how much income you generate. It's because of this that many freelancers scale up by offering courses, writing books, or creating a product they can sell at scale.
Take some courses yourself if you're not sure how to get started. You should pay attention to what you like and dislike about the course, and you shouldn't be afraid to ask the developer how it was built.
In order to succeed as a writer, you need to grow your career right now. When you produce quality work, you will undoubtedly receive more work from your clients. Lack of planning may lead to losing clients if you deliver poor quality work and are late with delivery. The above-mentioned tactics will help you to expand your writing career in the future. Choose the right measures for your writing business now to avoid disappointment down the road.
Securing payment through escrow -
There are quite a few freelancers who end up working for free when they get an opportunity from a company and they trust them simply because of their name and reputation. No matter how much a company tells you, do not trust them when it comes to payments. The vast majority of fraudsters request free samples or work on a demo project from the first-time freelancer, then use these samples and never pay the freelancer. Many fraudsters take advantage of freelancers just starting out by using this method and some are even proud of it by calling it a hack to create free work. This type of fraud can be avoided by collecting an advance by means of a digital escrow platform.
Digital Escrow Service In India.
Digital escrow services are offered by many companies in India. Among the most trusted is Vouch.
Vouch’s Digital Escrow service is a transparent way for buyers and sellers to build trust and secure a clean transfer of product and payment. Sellers can feel assured that they will be fairly compensated promptly, and buyers will feel confident that their order will be delivered as expected and on schedule. Vouch Digital Escrow keeps you updated and informed at every step of the transaction process till the end. Vouch’s professionals are always available to assist you with all queries that you may have during the entire transaction process.
Check back here to learn more about Escrow and how to protect yourself from fraud.
Safety is not just about protecting your credit, debit card number, and UPI accounts. It's about having control of your money till you've received the product or service you bought online!
Let's get your transactions secure on Vouch. It's just a click away.