Making a living or boosting your income as a freelance writer is a great option. After you have a steady client base, you can write and make money on your own time. What's not to love?
Getting clients, on the other hand, isn't always easy. Like any other small business, you'll need a strong internet presence if you want to be discovered. You won't have any work if potential clients can't locate you, and your dream will go away.
Make sure that doesn't happen to you. As a freelance writer, use these tactics to strengthen your digital footprint.
Develop Your Professional Network
"It's not what you know; it's who you know". That has never been truer. Knowing the proper people can help you acquire high-quality tasks over your competition, especially with writers advertising services everywhere.
Going to cocktail parties and hoping to make a good impression isn't the only way to network. Digital networking is the name of the game these days. You'll still want to make a good first impression, but this time it'll be through your social media accounts.
It is critical to be selective. It's more useful to have a steady presence on a few networks than to visit a number of your favourite social media sites on a regular basis. Concentrate on professional platforms like as LinkedIn, but don't miss opportunities on social media platforms such as Instagram.
Finally, be polite and service-oriented. What can you give up for free to improve your relationship with others? Share useful articles, leave thoughtful comments on their postings, and be present in general. Follow through on your promises, and express genuine gratitude when people help you.
Having a strong professional network online can help you locate new clients, network with other professionals, and receive referrals.
Enhance Your Freelance Skills
Making engaging text is a good start, but what more can you do to boost your freelancer value? Because you have more skills, you will be able to accomplish more for your clients and earn more money.
You can add design and visuals to your writing services by taking Photoshop and other Adobe classes, for example. InDesign allows you to structure your writing into attractive print and digital publications, allowing readers to engage with the content more thoroughly. This is a huge benefit for your clients!
You also must improve your project management and organizational abilities. Use Evernote or Dropbox to keep track of your notes and papers, or save them in a physical filing cabinet. The goal is to be able to swiftly and easily locate what you require.
It is also necessary for success to have good communication skills. Consider how you can arrange your email, tasks, and client communications so that you don't lose track of time or miss important details. Set up invoicing that allows clients to pay easily while you track income and expenses correctly to keep your finances in line.
Plan your marketing strategy
You may be used to thinking about your clients' marketing strategies, but the truth is that you, too, require one. Begin with a stable internet connection so you can keep up with social media and respond to client enquiries on a daily basis.
Next, consider who your ideal clientele are and how you can place yourself in front of them on a regular basis. Do you prefer working with marketing agencies or with one-on-one clients? Would you like to pitch publications or work as a blogger on a regular basis?
Once you've set your goals, create a plan that allows you to interact with ideal clients on a regular basis. This could include sending LinkedIn messages to organizations, making connections with marketing managers, or building ties with editors.
Day in and day out, stick to your plan. Many writers make the mistake of ceasing to reach out after they have a steady stream of work. Once the current assignments are completed, this results in a work drought. Keep your marketing steady instead of living in a feast-or-famine cycle!
As a freelance writer, the most important thing you can do to expand your internet footprint is to market yourself constantly.
Set Yourself Up for Success in Freelance Writing
You can't afford to be inattentive in creating your brand as a freelance writer if you want to increase your income and portfolio. To be visible to your potential clientele, you need regular marketing, just like your clients require consistent content to engage their audience.
Begin by establishing an online professional network. There are a lot of platforms to choose from, but don't become overwhelmed. Rather, choose the ones that make the most sense based on where your clients spend the most of their time. After that, make sure you're constantly honing your talents. You want to stand out from the throng, and there will always be new rivals!
Finally, you'll need a marketing strategy that you stick to. Continue your outreach even if your calendar is packed to keep yourself on the radar. There's no reason to quit marketing because you've run out of ideas.
It's not simple to be a successful freelance writer, but today's internet landscape makes it easier than ever. Start establishing your internet presence right now!