It doesn't matter if you have a fantastic product or service if no one knows about it. That is why one of the most crucial things for business owners to understand is marketing.

The good news is that the internet is brimming with digital marketing tools that may assist you in a variety of ways.

As a result, here are some of the top digital marketing tools you can use right now.

The Best Digital Marketing Tools for Free

HubSpot CRM

Building and sustaining good customer relationships can make a huge impact on any company, which is why a customer relationship management (CRM) solution should be at the top of your list.

HubSpot's CRM tool has a lot of tools that can help you keep track of your sales process, customers, and prospects. It also lets you import and export contacts into your custom databases, making it simple and efficient to maintain your contact list up to date.


- Customizable views.

- Drag and drop communicator.

- Extensive integration capabilities.

- Prospect and customer database.

- Email connections.

- Templates, tracking, and scheduling.


- It can be quite costly.

- It can be tough to change the templates.

- Reporting capabilities are limited.


Without email marketing as a component, no digital marketing strategy will ever be complete. After all, why not?

Among digital marketing methods, email marketing has one of the greatest ROI (return on investment) rates. It's also the cheapest, which is perhaps why it's one of the oldest strategies in a digital marketer's arsenal.

Not only because of its campaign-building capabilities but also because of its Forever Free plan, which allows for 2,000 subscribers and 12,000 emails per month.


- Email design and image upload functions are simple to use.

- Templates for email design.

- Organize your lists with simple segmentation choices.

- CTRs, clicks, openings, and other metrics are all tracked in great detail.

- Data from subscribers based on engagement rates.

- Calculation of the best send time.

- Integrations with third-party apps.


- In terms of features, the free trial is fairly limited.

- The anti-spam system should be better.

- Email automation is limited.


For good reason, most businesses nowadays, whether online or offline, have their own social media presence.

Most people spend the bulk of their time on social media, and being seen by as many people as possible is already a tremendous benefit when attempting to establish a business.

Hootsuite is a free digital marketing service that allows you to connect all of your social media accounts in one location, allowing you to generate and schedule content across all of them.


- It integrates effectively with some of the most prominent platforms available today.

- Has an all-in-one, user-friendly interface.

- It comes with a one-of-a-kind yet comprehensive app directory.


- The free edition has a limited set of features.

- The free version does not include the analytics tool.

- It's possible that it'll take longer to get used to.

The Best Paid Digital Marketing Tools

Canva Business

In a world where people's attention spans are shortening, having eye-catching images can make all the difference.

There's no doubting that good-looking visuals are crucial if you want customers to remain to do business with you, whether it's on your website or on your social media platforms.

Canva Business, on the other hand, allows you to do almost everything in terms of designing high-quality graphics without the need for expert tools like Photoshop.

Furthermore, Canva does not necessitate a great deal of experience. Its user-friendly drag-and-drop interface makes activities like logo design and presentation creation a breeze.


- User-friendliness

- There are numerous templates and examples to pick from.

- There isn't a significant learning curve.

- Cloud storage is easily available.


- The majority of stock pictures and designs are rather generic.

- Unless you upgrade to pro, you won't be able to resize designs for different screens.

- On smaller screens, it can be difficult to utilize.

Google AdWords

Google is without a doubt, the most used search engine in the world today which is why it only makes sense to advertise your business on its search results pages.  The mode of payment for which is on a pay-per-click basis.

This amazing tool comes with the equally popular Keyword Planner which allows you to search for popular keywords that you can include not just in your ads but with your content as well.

By using Google AdWords, you are giving your business a better chance of getting found through the keywords you choose, effectively improving your chances of gaining more traffic and sales, eventually.


- It aids in the competitiveness of your company.

- It allows you to track every facet of your campaign.

- It's simple to set up an ad campaign.

- It allows us budget flexibility.


- Whether a click converts or not, you pay for it.

- Advertisements have their restrictions.

- It may necessitate a lengthy learning curve.


When it comes to digital marketing, the content will always reign supreme, which means you'll need to generate high-quality material if you want people to notice you.

The best way to figure out what kind of content you need to write is to perform some in-depth research, and while search engines may help you with that, BuzzSumo can go above and beyond.

This research tool allows you to check up on hot themes from some of today's top influencers in many industries, allowing you to uncover information that is relevant to your target audience.

The best part about BuzzSumo is that it displays content metrics such as social mentions and social media shares so you can have a better understanding of what kind of material will work best.


- The user interface is simple and straightforward.

- Data that is correct.

- Topics and query recommendations are extensive.

- Filtering results is simple.


- It may take some time to become familiar with its features.

- It can be quite costly.

- The analysis of backlinks can be enhanced.


Every organization must have a digital marketing strategy. The odds of being noticed improve significantly with digital marketing, effectively increasing your chances of becoming more competitive and profitable.

While it may not be the most straightforward to execute, there are digital marketing tools that can help with email marketing, social media marketing, SEO, blogging, and keyword research, to name a few.

The resources given should give you a leg up on the competition, especially if you're just getting started. Even if you've been in business for a while, understanding what each of these tools can accomplish will give you a better concept of how they can assist you in various aspects of your business so you can make it more successful and take it to the next level.

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