It might be difficult to find work as a freelance writer on the internet.
But, of all the social media platforms available for promoting your freelance writing, LinkedIn is one of the most effective. It's a great method to get freelance writing work and earn money.
Working with authors in my coaching program, I've realized that many of them aren't taking advantage of this platform to its full potential.
But where do you even begin? How do you go about finding freelance writing work on LinkedIn? This article will teach you how to get started with LinkedIn marketing in a nutshell.
Why Is LinkedIn a Good Place to Look for Freelance Jobs?
First and foremost, here are the reasons why I enjoy LinkedIn and encourage you to join: LinkedIn is purely business, unlike Twitter, Facebook, Reddit, and many other social media networks.
Nobody has a photo of themselves with a drink in their hand or a bio that indicates they just want to party or watch Glee.
LinkedIn is a social networking site where people can advance their careers. Period.
This filters out a lot of the garbage that makes social media such a waste of time.
On this site, no one is urging you to play ridiculous games or view a stupid video. With a population of around 67 million, the viewership is smaller than Facebook's, but it is a higher-quality group.
The 5 Best Ways to Land a Freelance Job on LinkedIn
1. Incorporate keywords into your profile.
Begin by completely filling up your profile and loading it with keywords related to your profession. My bio used to read "freelance writer, blogger, copywriter, and writing mentor," but it now reads "Freelance Book Ghostwriter & traffic-driving Blogger | Finance | Entrepreneurship" to better reflect my current freelance objectives.
Why is it that one of the most important LinkedIn headline recommendations is to use keywords?
Companies and publications seeking for a freelance writer use keywords to find the type of writer they require.
Your profile should also include the name of the nearest major city, which will be helpful to people looking for a local writer.
So, people, fill out your profile. Your profile converts visitors into buyers more than any other LinkedIn page. People prefer to hang out in groups (more on that later), but completing your profile completely on LinkedIn may be the most efficient use of your time.
2. Check "Who has viewed my profile?"
Many users are unaware that they may access more information about who has viewed their LinkedIn profile by clicking on this small sidebar widget.
Yes, if you simply have the free level, it won't always display you everything - certain information will be withheld. For a month or two, a Premium membership is a way to go while you prospect heavily with this method.
However, it will occasionally reveal contact information.
If they seem promising, I send them a message that says, "Hi, were you looking for a freelance writer?" You were glancing at my profile, which I noticed. Please let me know if there is anything else I can do to assist!"
I also explain if I have any specific expertise relevant to their sector. People are astonished you know they were checking you out, and I get a lot of comments on this.
3. Prospecting with InMail
These days, getting emails delivered is difficult. You never know if your message will end up in spam. What do you think stands out the most? Sending an InMail is a simple process.
Sending a full-fledged pitch in an InMail is a certain way to get reported or removed on LinkedIn for being overly spammy. (There's also a word limit.)
BUT… InMail is a terrific approach to getting in touch with potential customers and seeing if they're interested. And to persuade them to check the spam folder for your message, assuming it ended up there.
Here are a few things I do:
Message #1 (sent immediately after connecting): Thank you for connecting! I'd want to learn more about your company and how I may be of assistance. I'm now seeking for a handful of freelance writing clients in your field. I'd love it if you could send me to anyone who is seeking for a writer. Please let me know who your ideal client is so that I can repay the favor."
Message #2 (send at any moment): "I've got some suggestions that might improve your business,". I've sent them to you in an email, so keep an eye out for it!"
Instead of directly pitching people on LinkedIn, I frequently ask them to recommend me leads. Why? It's less irritating and less likely to result in a complaint. People enjoy referring others! It makes them feel like they're contributing.
And... they'll let you know if they really need a writer. "But, I need someone!" And bingo, you've acquired a lead without having to sell anyone anything.
4. Find out who your editor contacts are.
If you're a business writer, LinkedIn is a good place to look for all your past editors (or marketing managers).
Look for them and invite them to connect.
Speak with them, catch up, and learn what they're up to these days. Do they require employment? Send them business leads. Is there a job for them? They might be able to utilize you again, or they could know another editor who uses freelancers and could refer you.
5. Take a look at the employment openings that are available.
If you're looking for online writing jobs, LinkedIn is one of my favorite sites to browse, as a growing percentage of their adverts are only available on LinkedIn. Their advertisements are expensive, and their businesses are often of high quality.
I glance through LinkedIn's full-time employment advertising, which is one of my favorite ad-hunting techniques. The presence of a staff-writer job ad, in my experience as a staffer, signals a crisis situation–someone has usually gone months ago.
What's my plan? Apply to any publication or firm that interests you, and simply explain that you're a happy freelancer who isn't searching for full-time work, but I'm the perfect fit for you, look at my experience... Do you work with freelancers as well?
If you don't want to bother people, this is a great option because these are warm leads. They've already looked over your profile, so it's only logical to inquire if they're looking for a writer.
Make a LinkedIn marketing plan decision.
Now is the moment to act. Choose one or more of these tactics and put them to the test! You might be surprised by the results.
Experiment with LinkedIn marketing a little. Examine what works best for you and fits into your timetable and marketing strategy.
Nobody thinks they'll wake up to leads in their InMail unless it occurs to them. I've seen it time and time again, that if you take LinkedIn seriously and commit some time to marketing on the platform, you'll find it to be a reliable source of writing gigs.
Check back here to learn more about freelance work and how to protect yourself against fraud.