Software development is one of the most profitable and lucrative sectors today, making it one of the most in-demand skills that top firms are continuously looking for.

If you work as a software developer for a top multimedia firm, you're probably making a pretty good living compared to other professions.

As appealing as this may appear, you'll be astonished to learn that there is still an opportunity for far higher compensation, which you can obtain by turning freelance.

Yes, you read that correctly.

Because you can earn twice as much as you would working for a corporation as a freelance software engineer, it's no surprise that many software developers are considering making the switch.

If you're one of them, you already know that making the leap isn't as simple as it appears. You must make the essential preparations if you want to be a successful independent software developer.

What You'll Need To Start

Getting into freelance software development, like any other major undertaking, does not happen immediately.

Given the intense competition you'll encounter, you'll want to be as prepared as possible to attract more clients.

As a result, these are some of the steps you should take if you want to be noticed.

Create an Online portfolio

We all know that first impressions matter when it comes to job applications, and the best way to generate one is to create an online portfolio.

Given what potential clients are looking for, this is a no-brainer. They're not simply searching for someone with excellent credentials; they want someone who can actually deliver. Someone who can do the task and go above and beyond.

An online portfolio is the most effective technique to persuade them.

However, avoid bombarding them with colorful visuals. As long as they have everything they require, a simple design should suffice. Include screenshots from some of your most noteworthy projects, as well as a brief description of the project.

Do Some Projects for Free

Now, this may sound strange, but working for free is a great strategy, especially if you're new to the sector.

You'd want to start developing one for yourself if you didn't have any projects or a reputation to fall back on, wouldn't you?

Working for free not only helps you create a reputation, but it also gives you valuable experience, which potential clients value highly. It will also assist you in adding something to your web portfolio so that you can demonstrate your expertise through the projects you have completed.

This method may not be appropriate if you've been in the industry for a long time, but if you're just getting started, it's a must-do, especially if you haven't worked on many projects yet.

Ask for Testimonials then Showcase Them

There's no better way to earn potential clients' trust than to show them what prior clients have said about you and your job quality.

Let's face it: referrals are more likely to lead to employment than job advertising. You're giving your reputation a much-needed boost by displaying these testimonials from previous clients.

When it comes to attracting clients, testimonials are essential, so make sure to request one once you finish a project so you can use it later.

Market Yourself

Marketing will always play a critical role in attracting potential clients, whether it's online or offline. If you don't go out of your way to make your presence known, no one will know you exist.

Blogging could be a powerful instrument for promoting your abilities. You're not only showing potential clients how good you are, but you're also developing your web profile by writing blogs on your area of expertise.

When it comes to your online presence, don't forget to promote yourself on social media. Participate in online discussions about your area of expertise.

You'll be able to gradually build yourself as an authority or expert in your profession by following these steps, providing clients more reasons to pick you over your competitors.

How To Find Clients

The next step is to start hunting for paying clients once you've completed your portfolio and gained the necessary experience.

The good news is that there are numerous options; the best option is a matter of personal preference.


Referrals, like regular jobs, are the quickest and easiest way to find clients. While anyone can refer you to a potential client, the best referrals come from people with whom you've already worked.

This is because it is simple to develop trust, and it will immediately offer the new client an image of how reliable and trustworthy you are if a previous client refers you to someone else.

Social Media

If you're seeking clients, all you have to do is post about it and let everyone know that you're looking. When your friends and followers see it, they can help spread the word by sharing it on their own social media accounts.

While Facebook is the most popular social networking platform, having a LinkedIn presence is far more beneficial because it is where most potential clients go for leads.

People looking for software engineers will start discovering you if you update your résumé, engage with people, and write articles on LinkedIn.

Freelancing Platforms

The greatest location to locate clients as a freelance software developer would have to be through freelancing sites.

The good thing is that there are numerous freelance marketplaces to pick from, and all you have to do is register and build a profile.

The benefit of this approach is that these platforms already have a large and established client base. These projects will be uploaded if any of these clients are searching for freelance software engineers, so you may pitch your idea and apply for the job.

Different platforms take different tactics, but being a part of one makes the process of finding clients a little easier. You won't have to go out looking for clients because these markets will provide them for you.


Given the benefits you'll receive, becoming a freelance software developer is a wise move. You'll be able to spend more time on yourself and with your family as a result of being your own boss and having control over your time and schedule, while also earning more money than you would as an employee.

However, making all of this happen is easier said than done. If you want to be successful as a freelancer, follow the steps above to get started and ready to find additional clients and projects to work on.

Always remember that having the abilities and expertise is a plus when it comes to freelancing, but building your reputation and putting yourself in a position where clients can easily discover you will make all the difference.

Check back here to learn more about freelance work and how to protect yourself against fraud.